Simplicity Malta Limited is a services provider to Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, Bally’s Corporation, with tens of millions of players across the globe and big plans always in the works. Our brands and sites include market movers and shakers like SportsCaller, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

The Role:

Reporting into the Japan Content Team Manager, we are looking for a Marketing Communications Team Lead - Japanese Speaking, to help execute the content strategy for Bally’s Interactive’s brands. The selected candidate would be responsible for the day-today operations, development, and leadership of the Marketing Communications Team.

The Marketing Communications team undertakes all Japanese content writing related to insights & research, SEO articles, acquisition marketing, internal communications and more. T


Key Duties and Responsibilities:

  • Assist the Japan Content Team Manager in the planning and execution of the Asia Content Strategy to deliver high quality and engaging content in the most appropriate format for that communication channel
  • Understand the business objectives and work towards continuous improvements on content, based on feedback from stakeholders as well as KPIs and market best practices.
  • Work closely with key stakeholders across the business, including Brand, Design, SEO, Acquisition, Retention, Insights, etc. to ensure their requirements are reflected in the translations and/or content produced by the MarComm team
  • Collaboration with Retention Comms team and Global Content team in order to optimise content projects.
  • Demonstrate and deliver the excellent content asset to stakeholders, initiate writing to meet the needs.
  • Take responsibility for writing and reviewing all sites’ representation, including the display of all text, graphical, and video content and that it meets the highest quality possible
  • Lead, manage, and develop a team of experienced MarComm content writers to deliver Japanese content related to Acquisition campaigns, SEO, insights, Internal Comms, Localisation Projects etc.
  • Inspire Content Writers to always start from the customers’ perspective when outlining and producing content with solid editorial feedback and guidance
  • Assist Content Writers and Technical SEO Teams with uploading and management of SEO Content for our player facing and sister sites, ensuring it is fully optimised and fit for purpose.
  • Assist the creation and maintenance of effective writing and style guidelines for different mediums (email, onsite, social media, SEO, affiliations, surveys, etc.) and ensure that the tone of voice relevant for each brand is reflected within.
  • Can-do, positive attitude to encourage the team to achieve the objectives.


Skills and Experience:

  • Native level of Japanese for the public writing and editorial experience and business level English (written and verbal)
  • Solid content marketing projects with the ability to write and deliver the excellent content pieces, and also present ideas and processes back to the team and collaborate with stakeholders.
  • A good understanding of the various dimensions within each domain (SEO, Affiliation, On-site, and Digital marketing, Localisation projects)
  • Ability to work autonomously and to tight deadlines, effectively prioritize and deliver to a high standard output whilst under pressure
  • Experience managing various stakeholder requests, business requirements, and turn it into actionable tasks for team members
  • Hands-on experience with content management tools (such as WordPress, for example) as well as operation management tools
  • iGaming industry experience is a huge plus



  • Has a creative flare for writing and is passionate about communication through various content formats.
  • Always watching out for trends in Japan, Content, Marketing in general


We also believe in providing an environment where employees can flourish – you’ll be working in a very modern work environment – and we will make sure you will also have enough time to unwind with our monthly office events and team-building activities.This is Bally's Interactive and we’re here to make gaming everything it should be.

Recruiter: Christine Borg

Application Form

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