Web Analytics Specialist

Web Analytics Specialist

Are you interested in working at a global organization?

Interested in Marketing and Technology?

Who we are

Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across the sports betting, iGaming and free-to-play.

Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

Well, what about the team?

The Team purpose is to build a Marketing Operations centre of excellence which enables efficiencies and effectiveness of marketing campaigns and reduces waste on effort and improves revenue. The Analytics Operations executive is primarily responsible for supporting Marketing and Dev teams to understand audiences, enhance their digital user experience, and increase their online conversions. The Analytics Operations executive will support the maintenance and implementation of web analytics capabilities under the direction of the wider Marketing planning and capabilities department for our online portfolio of brands across the UK, EU and US territories.

So, what will you be doing?

• Auditing & Management of our analytics tools to enable the capture of meaningful data and accurate reporting
• Assisting Marketing Stakeholders and Product Owners in drafting KPIs requirements
• Carrying out implementation of required tracking tags via tag management platforms (Tealium, GTM)
• Working with web development teams and to implement tracking events & data layer requirements 
• Development, maintenance & delivery of digital measurement dashboards for all stakeholder groups
• Management of technical and commercial relationship with our analytics suppliers
• Support migration from UA to GA4

And what are we looking for?

Essential:

• experience implementing and customizing Web and App Analytics, such as Google Analytics or other web and app analytics software
• working experience with Tealium IQ (managing libraries, creating extensions, load rules and tag mapping) 
• Understanding of online marketing channels including display advertising, PPC, SEO, social media, email, etc.
• Experience with reporting on analytics data and other marketing KPIs using Data visualisation suites like Google Data Studio or similar
• Experience with integrating web analytics reporting capabilities for web experimentation tools such as Google Optimize, Oracle Maxymiser, Optimizely, etc...
• Understanding of website design and usability principles 
• Ability to work independently and as part of a remote team 

Desirable:

• SQL & Big Query experience
• Comfortable with JavaScript/HTML/CSS editing
• Organisation and Planning
• Ability to work at pace and manage multiple projects efficiently & effectively
• A highly motivated, proactive individual with a passion for data driven marketing 
• An excellent communicator and collaborator 
• Data focused, and ROI driven with strong analysis and reporting skills
• Strong attention to detail
• Enthusiastic and self-motivated
• Strong team player

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer

- Annual leave
- Annual bonus
- Pension plan
- Health insurance
- Company share scheme
- Volunteering days
- Home office allowance
- Wellness or Gym allowance

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.

We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.