Are you a content creator that thrives on social media strategy and driving growth?
Who we are
Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across the sports betting, iGaming and free-to-play.
Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.
Well, what about the team?
We're looking for a sports fanatic and social media savant with creator/production chops and superior knowledge of the sports betting landscape to join our team. This person will handle the creative output and tracking of our Bally Bet sportsbook and Bally Casino social channels.
So, what will you be doing?
- Developing and maintaining a weekly social media calendar for all Bally Bet sportsbook app and Bally Casino app platforms/channels including Instagram, X, and Tik Tok
- Working closely with the Bally’s Interactive creative team to create, edit, produce, and post daily content for all platforms/channels
- Maintaining a consistent tone and voice that ladders up to the overall brand platform(s)
- Participating in brainstorm sessions to continue to push creative to new heights
- Tracking stats and analytics to report back to senior management
- Working closely with our internal, team, league, brand, and retail partners to produce and post co-branded content
- Creating/producing on-site content for partner, retail, and tentpole events
- Reacting in real time to major sporting events and news with timely posts
And what are we looking for?
- Fluent in Instagram, Facebook, X, and Tik Tok, with understanding of emerging platforms as well
- Fluent in social media tracking and analytic platforms
- Knowledge of all the major sports leagues (NFL, NBA, MLB, NHL, etc)
- Strong understanding of sports betting lingo, trends, and overall industry landscape
- Familiarity with casino and poker gaming
- Ability to film, create, edit, and self-produce day-to-day content
- Portfolio and track record of successful social media work
- Experience and interest in being on-camera a plus
- Hybrid schedule with 3 days per week in Jersey City office
- 3 to 5 years of experience working on agency and/or brand side creating/producing branded social media content and campaigns
This is what you'll get
Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer
- Annual leave
- Annual bonus
- Pension plan
- Health insurance
- Company share scheme
- Volunteering days
- Home office allowance
- Wellness or Gym allowance
DNA / Values
At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!
We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.
At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.
Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.
We believe passionately that employing a diverse workforce is central to our success, this is our superpower.
We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.
Salary Range: $65,000-$90,000 plus a yearly bonus.