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Head of Customer Marketing Strategy

Are you a leader that thrives on creating a strategy to drive growth?

Are you passionate about marketing?

Who we are

Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across the sports betting, iGaming and free-to-play.

Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

Well, what about the team?

The purpose of the Customer Strategy and Go-to-Market team is to: Develop a Customer Plan with clear strategies for growth from a rich understanding of our venture performance, customers, competitors, and the environment in which we operate as a business. This plan will drive the growth agenda of the Marketing & Operations Teams. Lead the development of a quarterly plan and work with rest of Marketing to deliver powerful and joined up customer facing activity.

So, what will you be doing?

  • Leading the cross-functional development of the Customer Strategy
  • Identifying growth opportunities
  • Analysing our customers and competitors customers
  • Developing and owning the overall customer calendar
  • Writing quarterly brief for all Marketing Stakeholders

And what are we looking for?

  • Be a commercial marketer who understands the commercials that drive revenue and profit
  • Be experienced in developing strategies for commercial and customer growth
  • Be very comfortable with numbers and analysing and tracking results
  • Be able to use insights intensely to fuel strategy and measure success
  • Have a good understanding of all marketing levers including; CRM, Product, Comm
  • Somebody with consultancy or agency experience

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer

- Annual leave
- Annual bonus
- Pension plan
- Health insurance
- Company share scheme
- Volunteering days
- Home office allowance
- Wellness or Gym allowance

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.

We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.

Recruiter: Daniel Seymour

Application Form

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Our Culture

Have fun, creating fun

We may be spread across the globe, but we're united in our goal to bring entertainment around the globe and have a good time while we're at it!