Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, Bally's Corporation, with tens of millions of players across the globe and an unmatched ecosystem of products across sports betting, iGaming, free-to-play, and daily fantasy sports spectrum. Our brands and sites include market movers and shakers like Sportcaller, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.



The Senior Consumer Insights Manager role sits within our in-house Consumer Insight team, whose purpose is to generate and embed primary player research insights within Bally’s Interactive. 

We conduct research across UK & Spain and occasionally support other territories as well. A large proportion of fieldwork is conducted in house, utilising our online community, alongside other methodologies. We also work in partnership with market research agencies who support us with larger scale projects and qualitative research.

This is a leadership role where you will be responsible for the management and leadership of the consumer insights team, currently comprising of 4 direct reports. This role reports into the Brand Director for UK and Spain and sits within the UK&Spain brand team.

The key stakeholders for this role span across the business, including marketing, product and technical. However, a significant proportion of the work conducted will be for the marketing leadership team.  

Key accountabilities:

  • Responsible for the CI research budget; making annual research plans and ensuring research is conducted within budget limits agreed
  • Management of the CI team; holding regularly catch ups and addressing any performance areas
  • Ensuring workloads and project backlogs are effectively managed within Monday.com
  • Act as the strategy lead on all research projects, providing value add and consultancy support for more junior team members
  • Proactively seek out opportunities to engage key stakeholder groups and define upcoming insight needs
  • Build strong relationships with internal stakeholders, working closely with them to embed actions and learnings into our future roadmaps
  • Management of external suppliers such as partner research agencies
  • Help continue to grow and build our internal research capability by exploring the potential for new tools, approaches, and methodologies
  • Ensure research deliverables are visually appealing and deliver clear actions in a concise manner


The person: 

This would be the ideal role for an experienced quantitative researcher who is looking for their first team leadership role. You will have a strong grounding in international quantitative insight gained within a consumer research agency environment, be commercially grounded and understand basic ROI models to underpin your recommendations. You will be proactive and have a natural desire to influence, collaborate and build relationships across all departments.

You will be able to demonstrate genuine interest in the online gambling industry.

Core competencies required:

  • Experience conducting primary quantitative research, some of which must have been gained within an agency setting
  • Highly skilled at running international online communities (Qual/quant), ideally via the Alida platform
  • Knowledge of survey scripting in Confirmit, and other similar quantitative software packages such as Toluna
  • Experience of working with senior C-level audiences
  • Experience using industry data sources such as Nielsen Portfolio and YouGov
  • Experience of managing external agencies
  • Advanced Excel and PowerPoint


Desirable competencies:

  • Knowledge/experience of qualitative research
  • Experience within the gambling industry


Flexible Working

At Bally’s Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week.

Recruiter: Daniel Seymour

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