About us

Bally Interactive is a leading provider of technology services focused on the US sports betting and casino gaming spaces. Our parent company, Bally's Corporation (NYSE: BALY), is a leading omnichannel provider of land-based gaming and interactive entertainment. To pursue its ambitious industry goals, Bally's has created two distinct operating divisions: "Bally's Casinos," which includes physical gaming and entertainment properties, and "Bally Interactive,” comprised of leading companies in sports betting, casino gaming, fantasy sports, audience engagement, and much more.

The Role

Bally Interactive is looking for the Digital Marketing Manager who will focus on the management of Casino Affiliate relationships and campaigns as well as collaborating with Sports Affiliate marketers on the overall Group Affiliate marketing strategy. This is an opportunity to join a relatively new and highly ambitious entrant to the North America igaming and sports betting market at the beginning of our growth journey.

This role reports to the Casino Acquisition Manager within our North America Performance Marketing team. You will work alongside proven senior leaders who have a track record of growing igaming businesses and rewarding employees accordingly. Today we are live with Virgin Casino in New Jersey with plans to expand this activity within New Jersey and up to 5 new states in 2022.

What You Will Do

End-to-end Affiliate Campaign Management:

· Onboard, maintain, and drive growth in key Affiliate Relationships through tactical use of offers, creative and messaging optimization in collaboration with the wider Performance Marketing team

· Continually keep a finger on the pulse of the North America Affiliate market and aim to identify and recruit suitable new affiliate partners to fit our growth goals

· Regularly monitor affiliate partner practices to ensure regulatory and contractual compliance (including vendor registration vetting and set up process)

· Create design briefs that are aligned with our brand strategies and our performance goals for use in campaigns

· Continuously analyze Affiliate performance to ensure terms of an agreement are providing optimal value for the business

· Responsible for invoicing, payments, and financial reconciliations

· Work alongside our Analyst, Insights, and Operations functions to deliver month-end reports and performance summaries for the wider business

· Act as a key contact for our Affiliate Platform supplier (Income Access) ensuring process improvements and the implementation of new features

Who You Are

· Fluent in digital marketing, performance marketing and marketing analytics

· Positive and proactive attitude, always intent on improving performance and driving growth in campaigns

· Self-start with the ability to work independently and as a part of the wider team

· Highly numerate with excellent attention to detail in both budget management and campaign execution

· Excellent business communication and presentation skills (written and verbal)

· Organized, logical and analytical- you are capable of turning statistics into actionable insights

· Intuitive learner of new platforms and analysis tools


Desired Skills

· 2+ years of experience in online gaming, sports betting, or sports content organization

· Background in client management or partnerships building

· Natural enthusiasm for online gaming, sports betting, and online entertainment verticals

· First-hand experience of Income Access Affiliate software or other equivalent Affiliate marketing platforms

· Other experience with Ad Serving, Demand Side Buying Platforms, Digital Analytics, and Google Marketing Platform

· Experience with CPA and Revenue share payment models

· Knowledge of/experience in media buys, bid optimization, and tenancy deals


Why Choose Us?

• Competitive salaries with generous paid time off, RRSP/401K matching, extended health benefits, retail discounts (the total package)

• Work-life balance with flexible hours

• Inspiring and supportive environment

• Open communication transparency

• Professional and personal growth

Recruiter: Oleksandra Petrenko

Application Form

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Our Culture

Have fun, creating fun

We may be spread across the globe, but we're united in our goal to bring entertainment around the globe and have a good time while we're at it!